Honor’s Sharp Jabs at Samsung
In a move that captured widespread attention, Honor commissioned artist Graham Short to inscribe a witty message on its Magic V3, humorously criticizing the bulkiness of Samsung's Galaxy Z Fold series. The engraving and social media posts highlighted Honor's slimmer, lighter design, contrasting it with Samsung's foldables. Honor positioned its Magic V3 as the more refined, innovative choice.
Honor Magic V3: A Technical Marvel
The Honor Magic V3, released on July 12, 2024, is a groundbreaking device in the foldable smartphone market. It sets new standards for slimness and lightness, with a folded thickness of just 9.2mm and an unfolded thickness of 4.35mm. Weighing only 226 grams, it establishes a new record for the lightest and thinnest foldable phone in the inward-folding category. The Magic V3 is available in four colors, including a distinctive Velvet Black version that utilizes aerospace-grade special fiber with a strength of 5800 MPa, often referred to as the "king of fibers."
One of the most impressive features of the Magic V3 is its industry-first aerospace-grade special fiber body and the second-generation Honor Shield Steel, which together enable the creation of the thinnest folding hinge yet, measuring just 2.84mm thick. This advanced hinge design supports up to 500,000 folds, ensuring long-lasting durability.
Implications for the Foldable Market
Honor’s bold marketing and technical expertise position the Magic V3 as a strong contender in the high-end foldable smartphone market. By highlighting its product’s advantages and challenging Samsung, Honor aims to sway consumers seeking a more portable and ergonomic device. The Magic V3 is both a technological achievement and a strategic move in the race for foldable market dominance.
All Comments (0)