The Pico 4 Ultra, the latest VR headset from Bytedance, has officially launched, marking a significant step forward in virtual reality technology. Initially available in China since early September, the device is expected to expand to select European markets later this month.
The Pico 4 Ultra is designed to rival Meta’s Quest 3, featuring a powerful Snapdragon XR2 Gen 2 chip, 12 GB of RAM, and 256 GB of storage. The headset also includes dual 2.56-inch displays with a resolution of 2,160 x 2,160 pixels per eye, promising sharp visuals. One of its standout features is the advanced mixed reality (MR) capabilities, supported by 32 MP color passthrough cameras, making it a compelling option for both VR and MR experiences.
Priced at approximately $600, the Pico 4 Ultra will be available from Amazon across Europe, as well as specialized retailers such as Currys in the UK, Smartech in France, and Bestware in Germany. Analysts suggest that while the device has impressive specs, its success will depend on how well it can penetrate Western markets where Meta holds a dominant position.
Overall, the Pico 4 Ultra is a notable entry in the VR space, potentially shaking up the competition if it can secure broader distribution.
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