At the Apple Event held on September 9, 2024, Apple introduced a new AI-powered visual search feature for iPhones, leveraging its advanced AI suite, Apple Intelligence. This feature, available in the upcoming iOS 18 update, allows users to perform sophisticated visual searches using their iPhone cameras.
The visual search tool enables users to identify and get detailed information about objects, products, landmarks, and text directly from their photos or live camera view. For example, users can point their camera at a product to see where to buy it online, or scan a landmark to receive historical details.
This feature integrates seamlessly with existing iPhone applications, enhancing usability in everyday tasks and providing real-time information without needing to manually search. Apple’s commitment to AI continues to push the boundaries of mobile technology, making information more accessible and interactions more intuitive.
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