AMD is set to launch its RDNA 4 Radeon RX 8000 series in 2025, aimed at capturing a broader segment of the gaming market. The lineup will introduce new Navi 48 and Navi 44 GPUs, designed to deliver strong 1080p and 1440p performance at more competitive price points. This marks a strategic expansion by AMD to appeal to mainstream gamers, moving beyond the high-end focus that defined previous RX 7000 series models.
Early reports confirm that Navi 48 and Navi 44 will power at least four new SKUs, featuring GDDR6 memory with speeds up to 20 Gbps and bandwidths as high as 640 GB/s. Navi 44 will cater to budget-conscious gamers with a 128-bit interface and 288 GB/s bandwidth, offering a solid balance between performance and affordability.
This shift aligns with AMD's revised strategy to capture a larger share of the consumer GPU market, which represents nearly 80% of total demand. After facing tough competition in the high-end segment, AMD is focusing on delivering value-oriented GPUs. The Radeon RX 8000 series, set to debut at CES 2025, will challenge NVIDIA and Intel by offering competitive performance for the mainstream gaming audience.
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